Probably, you already have heard about storytelling, but do you really know what it is about? Before getting to the substance, we will start defining and translating it: it is a narration, a way to communicate telling stories connecting with our clients emotionally, generating that trusting and faithful relationship all the brands always look for.
It’s clear for now, isn’t it? Let’s know 6 keys to be good at storytelling and to sell more, pay attention!
#1 Have something to tell
Define, specify and think of what you really want to tell your audience. There is no story without an idea so goodbye storytelling… c’est fini!
#2 Who do you talk to?
It is essential to know who both our target audience and buyer persona are. We need to know their likes, interests and concerns because only through them we can make our content reach them as we wish.
Have a SMART objective: Specific, Measurable, Achievable, Relevant and Time-bound
#3 Ask yourself… What do you want to achieve?
Every action has the aim of reaching goals. So, when we start developing the strategy for storytelling, we must focus on those we want to achieve. Increasing sales will be among the main objectives for sure, but we must set other goals which are be very profitable in medium or long term: impacting on our users, attracting potential customers, improving corporate image, among others.
[Tip] Your objectives should following SMART formula: Specific, Measurable , Achievable, Relevant and Time-bound.
#4 Choose your key messages
Boost your business strenghts to create persuasive messages. For example, if your company excels by its great value for money, build a message emphasizing that main strength, but it also has to be eye-catching to attract your clients attention.
In this sense, the best idea would be choosing three key messages which identify your business main strengths and mixing them in the same sentence. This way, your target would associate your brand in a better way and this will encourage them to choose it.
#5 Choose the channels
Working in storytelling and not defining the channels we are going to spread it through to reach our target is like doing nothing. So, we must focus on identifying the most proper way to make our story flow.
It is essential to define how we are going to reach out our target, what channels we will use and how we will communicate storytelling
#6 Storytelling… everywhere!
If you want to create more value for your company, why not making up a true storytelling from it? It would be interesting if naming, logo, corporate identity, slogan, web… had something to tell. Storytelling shouldn’t be something occasional, it should be a part of a whole and show what your brand represents.
“Marketing is no longer about the stuff that you make, but about the stories you tell”