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Unique products and competitive services are on demand since those are the only that will make you stand-out. Therefore, inspiring creativity within the team has become a challenge present in every company during the XXI century. Achieving such creative capacity among their employees is something every leader should go for nowadays. Keep reading, because today we are giving you some piece of advice on how to inspire real creativity in your company. Are you looking for taking a U turn? There we go!

The importance of corporate creativity

Corporate creativity is an idea we usually have in mind, but it is one that we don’t give the priority it deserves on our to-do lists to. Well, it is not that easy to put into practice, is it? Not to mention the effort it takes to keep it up with it! What’s clear is that creativity adds value and it is essential for our project’s success, because not only does it help to create a positive impact on current or future clients, but also to stand-out and survive in such ambitious market, whichever it is.

Plus, all of it would contribute to make us a competent and attractive company. Of course, corporate creativity should be a key aspect to boost on our company’s everyday routine!

How to promote innovation and corporate creativity?

It is highly recommended to go for creativity techniques to generate ideas in your company. But, how to do so? No worries, it’s easier than it sounds! Listen to us closely: hold recurring meetings with the team to give some group creative techniques a try (you have many of those on the link above!). Besides, encourage feedback among co-workers and try to sum everything relevant up at the end of the session. The main goal should be turning every weekday into a creative party!

But that is not all! Here you’ll find some tips on how to apply these business creativity techniques and the steps to follow if you want to give creativity a full boost:

During meetings, make it possible for the participants to show their opinions and give feedback of the ideas of their colleagues

Leave time to think

Something as simple as thinking is one of the most forgotten tasks in companies. The maelstrom of the daily routine and the immediacy of work, in many occasions, prevent the worker from making a stop along the way to spend some time thinking about how to achieve the established objectives at a business level. However, an essential step to be clear about how to promote creativity in companies is to offer the worker the possibility of having time to think and develop new ideas that empower the business. It may seem silly but if the employee has 8 working hours a day and they are fully occupied with tasks, he will not have time to devise new lines of action.

Encourage conversation

Most times, the best ideas appear when they are least expected, catching us completely off guard! Creativity doesn’t usually come along with pressure, not at all actually. Creativity needs peace and quiet to flow into our minds. But it’s well known that inspiration can arrive at any given time, even at work! As a leader, we’d advice you to conduct chats, debates or meetings after work (virtual ones, of course!) so your employees have the opportunity to exchange their point of view in a relaxed environment outside the four walls of the office. This way, they can encourage one another, nourish each other and inspire new ideas!

Listen to your employees

To complete our list of tips that will allow you to develop creativity in your company, we cannot forget to point out the importance of active listening to employees. Listening to their opinions, points of view about an issue and new ideas is essential so that the employee sees that the company trusts him and that it is a very important pillar for the development of the business. In this way, the worker will feel he is an important part and will take as a routine to look for new creative approaches to make the company different from its competitors.

Workspaces, a driving force for creativity

Without a doubt, the workspace is essential for the team’s wellbeing, their professional development and, of course, for them to let the creativity and innovation flow.

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In Lexington we put all our faith in flexible coworking spaces able to meet your company and team’s requirements down to the millimetre. These unique formulas and ground-breaking spaces will help promoting teamwork and that creativity, authenticity and differentiation companies are looking for! Spaces as such are the perfect place to move creativity around!

To sum all up, encouraging creativity is no longer an impossible challenge but something to put into practice asap! Not without effort, but perfectly achievable. Remember that creativity has no limits, no boundaries. And creating the perfect environment is up, mostly, to you.

Have no fear of perfection, you will never reach it 

Salvador Dali


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