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Renew or die: at this crossroads are many companies that need a rebranding in order to update, adapt to the new times and get a favorable change in the opinion of their customers.

But when is the most opportune moment to refresh the corporate image? Mindful that there are four key situations in which your company will need to do a rebranding no matter what:

1. You need to make a difference against competitors

In order to survive the demands of the market or the trends marked by competition, you need to differentiate yourself from it. So, dare to show a renewed, updated and more striking corporate image. But how should you do it? First of all, you must define a unique and exclusive value proposition that matters to your target customer and gets their attention, so …go for it!

2. Does your Company have a bad image?

If you have just experienced a business crisis or there is a negative conception around your brand, rebranding can be one of the options that helps you to get afloat.

Need a tip? If you change the image, it is advisable to also change the business strategy, since it is not worth it to change the ‘facade’ of the brand without a substantial change in its behavior, go ahead!

3. Business blockage

If your Company is block, sales do not increase and your client´s opinion will be the same that at the beginning. In that case, something is wrong and it is time that you bet on a rebranding. You will reposition your brand and your reputation will start from zero. Take advantage of this opportunity!

4. Your corporate image needs to evolve

The market evolves and the tastes and also perceptions of consumers. If your company does not adapt to it, it will simply fail. Avoid it with the rebranding and adapt the image of your company without losing its essence, bet on this great little change!

Rebranding a brand without any reason it can be more harmful than beneficial

If you have decided or you are thinking of doing a brand rebranding, you must take into account that it is not only a corporate image change, but also involves reviewing the company’s philosophy, values and business strategy. So, if you want to do it you must support yourself in a reason / situation like the ones mentioned above. Doing it without a clear motivation can be more harmful than beneficial.

“The person who is not willing to lose everything, is not prepared to gain anything”

Facundo Cabral


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