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Differentiation is the main purpose in such a changing and fleeting environment like business world. First of all, you must know how to create your personal brand to achieve it.  We will explain it.

Building your personal brand will help you not to go unnoticed for your clients and to place your company in the map of its sector

> 1. Be water, my friend

Transparency above all. This is the philosophy you must follow. Show yourself just the way you are and be accessible and visible to your employees, clients, competitors… They have to know you, and remember: the more visible you are, the stronger your personal brand will be. Let’s go!

> 2. Know your sector… in all its versions!

You have to keep in mind that your business is as good as the people working on it (including you) and you must also have an extensive knowledge of the sector, both inside and outside. This way, you will place yourself as the leader in your industry and your personal branding will be at the top level, that is what you want!

> 3. Go networking!

Commit to networking. Attend relevant events, fairs and congresses any time you can because it is essential to build a solid contact network  if you want to build a solid personal brand.

> 4. Your virtual image

Regarding this, LinkedIn is an effective and profitable tool which can help you to expand your personal brand, so optimize it, update your profile and make the most of it.

Having a solid personal brand will help you to increase your business visibility and reinforce its reputation

> 5. Goals, always goals

You already know that there is no strategy without setting out targets. So, set ambitious but achievable goals and start building your way to a strong and solid personal brand which attracts those who are in the same business environment.

> 6. Never lose sight of your competitors

Never forget about your main competitors.  You can learn a lot from them, so keep them in mind and look at their actions as, somehow, yours will depend on theirs. The final aim is not copying them, but using them as an inspiration or as a starting point to make a difference.

“Your brand is what other people say about you when you’re not in the room.”

Jeff Bezos


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